Core Values

People-Powered Campaigns

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• Talk to voters directly. Knock on doors, show up at community events, and listen more than you speak.

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• Trust and uplift local leaders and volunteers. Don’t just dictate strategy from the top down.

 
Keep It Real

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• Stand for something meaningful; don’t just say what polls tell you to say.

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• Share real stories. Yours, your team’s, and the people you’re fighting for, because that’s how trust is built.

 

Fight for Everyone, Not Just Some

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• No cheap shots or divisive tactics. Bring people in, don’t push them out.

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• Make sure everyone feels welcome. Campaigns should reflect the diversity of the community.

 

Run a Clean Race

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• Attack policies, not people. Disagree without being dishonest or cruel.

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• Be open about money and decisions. No shady funding, no hidden agendas.

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Lead with Conviction

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• Don’t water down your beliefs. If you’re fighting for justice, say it loud.

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• Inspire people with hope. Fear might win a vote, but vision wins a movement.

 

Take Care of Your Team

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• Respect the people who power your campaign. No burnout culture, no exploitation.

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• Work hard, but stay balanced. Sustainable energy beats short-term chaos.

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Think Beyond the Election

 

• Win or lose, leave something behind. Build lasting power for the causes that matter.

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• Strengthen communities. A campaign should make things better, not just louder.